Sunday 25 October 2015

Read about how some mystery shop companies give feedback to make your next shop better

For me, the feedback you get from your mystery shopping companies is really helpful and can help to improve the way you shop. And every mystery shopping company operates differently here. Some prefer the sound of silence here. If you hear nothing then it's all okay and they only contact you of there's an issue. It's not the greatest way to have confidence in what you are doing, as you can only wait and see if an issue is brought up.



Other mystery shop companies give you a mark out of ten and some commentary on how you did-

"Good report overall but there could have been more detail on the area you marked as unsatisfactory. 9/10."

This, of course gives you more to work on. Having some guidance comments on this mystery shop will give you something to focus on when you carry out the next mystery shop for them. You will know the expectations and act on them - and everyone wins!

You get to improve your reporting.
The client gets a more relevant report.
The mystery shop company spends less time clarifying details with you next time.

If you're in the situation where you're asking to clarify something then remember it for your next mystery shop. It can help to save you time and protect your income.

Are you interested in mystery shopping? Do you want to start getting money or free stuff in time for Christmas? My Amazon Kindle book on mystery shopping is available now-


Wednesday 21 October 2015

See how I continued my Christmas shopping, and someone else paid me to do it!

I've carried out three mystery shops in a city local to me today. It was free parking for two hours, only a little petrol and only three hours out of my time, including preparation, the shops and data input afterwards.

The first mystery shop today was at a national gift store (to say any more would be to give it away) as a concession in a department store. The store is known for it's quality products and service, and the team member today was outstanding. The scenario was to ask about advice for a gift but be as vague as possible. This means that the team member has to do all the leg work in finding out about who you are gifting to before making a recommendation. The team member asked loads of great questions and made a fantastic recommendation. The product was priced up at £13.00 but scanned through the till at £6.25 so I was even happier at that!

Fee = £5.00
Reimbursement = £3.00
Spend = £6.25
Profit/Loss = +£1.75

I always like to find somewhere for lunch when I'm shopping and the second mystery shop today helped me with that. It was a cafe inside another store and the task was to measure the service levels above the quality of the food. The brief was to be fastidious - the slightest slip in standards was to be marked down. But this was a team on top of their game, so there were no issues at all. Another free lunch (I thought there was no such thing!) and I'm on my way to the last shop.

Fee = £5.00
Reimbursement = £3.00
Spend = £5.30
Profit/Loss = +£2.70

The third and final shop today was at a gambling outlet. The idea was to browse and see if a team member approached me, offered help, talked to me about promotions or any other interaction. These can often be difficult for the team members as they are often left to work on their own and have little or no opportunity to speak with customers at length. The team member I encountered today was good when I approached him but had no opportunity to approach me - so marks down for proactivity but marks up for interaction when it actually happened.

Fee = £2.75
Reimbursement = £5.00
Spend = £5.00
Profit/Loss = +£2.75

TOTAL = +£7.20 + a Christmas gift, lunch for 1 and a free bet (if it comes off another £52!)

Are you interested in mystery shopping in your free time? Looking to earn a little money while out shopping. It can be easy if you get the right information. Check out my Amazon Kindle book, which will talk you through the process of becoming a mystery shopper.



See how I've been looking for more readers in new places

I've taken the mystery shop blog in the road a little! After three mystery shops today in a local city, I took some poster in to some student living accommodations to try to spread the word! I want as many readers as possible for my blog, as I believe passionately that good mystery shopping improves things for all customers. So I've started to try to expand the readership through looking at the type of people that may be interested in mystery shopping. I thought of students, especially when they've settled down into student life and found that money can be a little tough at times. I asked a some student accommodation blocks to pout up the following posters-


They are basic posters prompting people to take a look at the blog rather than anything aimed at selling. I want people to love mystery shopping as much as I do and take a look at what can be achieved by going out and mystery shopping.

If you are new to the blog from these posters then welcome, and I hope you find this interesting and useful. To my existing readers, I will continue to add ideas, hints, tips and the inside knowledge on mystery shopping.

If you are interested in mystery shopping, then please take a look at my Amazon Kindle book, which guides you through the process and gives lots of ideas on how to be a successful mystery shopper, all for less then the price of a Costa coffee.


Tuesday 20 October 2015

See what is important after conducting a mystery shop to confirm your visit

I've been looking in a little bit of detail at one of the mystery shops I've conducted today, at a restaurant in a local town. The idea behind the mystery shop was to assess the service (foremost) and the food quality. It's a national chain higher-end restaurant and the image is that of a good quality, high price point chain.

I've looked at the preparation before the mystery shop here.

I managed to type a few lines during the mystery shop, discreetly, here.

This third part of the blog is about what happens after the mystery shop.

After
The first thing I did was towards the end of the during part of the mystery shop. I checked my notes when I visited the toilet and made sure that I had all the information that I would need to be able to complete the report. I left the building and then started to complete my report as soon as I got back to the car. This gave me a minute or two to think, but not too long that the answers disappeared from my head. Having the printed report card in my hand allowed me to be able to complete all the questions immediately and be ready for when I git home and completed the report online, on the mystery shopping company website. Each mystery shop company has their own data input programmes and this is one of the easier ones. Most questions are a simple tick box yes or no followed by a comment if necessary. There is a summary of the visit to be typed at the end and then I upload a photo of the receipt and a photo of the front of the restaurant. I got the photo discreetly as I left to avoid being potentially spotted as a mystery customer.

The next step is to wait for the report to be processed by the mystery shopping company and then if all is correct (and it is on 99% of occasions) payment will come through on the 15th of next month.

Are you looking for extra money or free products? Do you want to be paid for going out shopping? My Amazon Kindle book will help you to become a mystery shopper.


See some of the notes I've written during a mystery shop today

I'm going to concentrate on one mystery shop from today for the blog. I'm going to look at before, during and after to show a little bit of the preparation and the work that's involved in a mystery shop.

During
I'm just about to go into my mystery shop at a restaurant. I've checked and checked again the location and the notes so I know exactly what I'm doing. It's a town I know well, so I've parked somewhere that has no cost.

I'll put updates on here as I go but discretion is the key. Right, I'm going in now.

The server is enthusiastic to the extreme. He's said the word "guys" 20 times already and the word "fantastic" about 10 times as well! It's good service and the restaurant is clean, modern and bright - the only thing missing is customers. One table were leaving when we got here, one was about half way through and us. A lot of rent on a building and salary on staff when there's no customers in spending money.

But back to the mystery shop.

The food is great, the service is very friendly but a little slower than I'd expect for somewhere so quiet. It's been good, and I'm on my way.

A short blog entry for the "during" part as I've been trying to type without being seen.


Read about why the preparation for a mystery shop is so important

I've got three mystery shops to conduct today over lunch time (or is it lunch time see - http://northeastouterspace.blogspot.com/2015/09/dinners-at-twelve-oclock-teas-at-five.html) but it's one of them I'm going to concentrate on for the blog. I'm going to look at before, during and after to show a little bit of the preparation and the work that's involved in a mystery shop.



Before
The shop must be conducted between the hours of 12:30 and 14:00 today in a town approximately 10 miles away from where I live. It;'s in a higher-end national restaurant chain and it's somewhere I enjoy eating. The visit is for a minimum of two people, so I'm taking the other half along with me and there are specific things that I need to order off the menu. This is quite typical of a mystery shop to get the shoppers to order certain items and it can be for one of a few reasons-


  • To test staff knowledge
  • To see if other complementary products are being sold with it
  • To fit into a meal deal scenario
  • The try out new products on the menu
  • To see if the presentation is correct

And more.

On this occasion there are several questions about the opening experience in the restaurant and the mystery shop company wants to know things like-


  • As you approach the restaurant, take note of the cleanliness
  • Take note whether there was a greeter
  • You will be asked how long it took for the greeter to greet you
  • Take note whether the table was clean and tidy and ready for service
  • Please take note whether the menu is clean and undamaged
  • Note how long it takes for the employee to offer you a drink
As you can see, the company sees the first interaction as important and that by setting the scene and making the customer comfortable straight away, that they can give a better experience.

This is the first part, the before and as part of this, I've printed out the questionnaire ready to fill in as soon as I can after leaving the restaurant. I have double-checked the location of the restaurant and I know where I can park nearby.

It's now a case of conducting the mystery shop, and then of completing the data entry on the computer when I get back this afternoon or this evening. My next blog will be in situ at the restaurant and I'll have to be as discreet as possible to not raise suspicions that I am a mystery shopper.

Are you interested in mystery shopping? Do you want to find out what it takes to be a mystery shopper? Well there is help available, in the form of my Amazon Kindle book about becoming a mystery shopper and it's available now-


Contact details of active UK mystery shopping companies R-Z

Contact details of active UK mystery shopping companies

Below is a list of the active UK mystery shopping companies that I could find in a Google search in October 2015. This isn’t to say that this covers all active companies, or that the below companies will remain as active when you read this book.

There is no bias or recommendation intended here, as I’m just stating an alphabetic list of the companies I have found.  I haven’t used all of the below companies, nor would I suggest that you use them all. I think that it would be best to do some research and select one of two companies to start with. From there you will be able to grow into the role and find mystery shopping companies that suit your needs. If you want guidance then another Google search for mystery shopping forums will give you places that mystery shoppers exchange ideas and information.



I have added url’s to the shopper sign-up pages for the companies and a contact number where it was shown on their website. I’ve tried to keep additional notes to a minimum, but there are a couple of entries where I have added a note to clarify.


React Surveys
https://www.sassieshop.com/sassie/SassieShopperSignup/Signup.php?EmsID=X6eUOnEOVg8%3D

Retail Active
http://www.retailactive.com/mystery_shopping_lp.aspx
01235 856575


Market Force
http://uk.marketforce.com/become-a-mystery-shopper/
01908 328000

Retail Maxim
http://www.retail-maxim.co.uk/Mystery-Shoppers-page-4-menu-5.html
0844 875 5505

Serve Legal
http://www.servelegal.co.uk/apply
For 18 & 19 year olds only.

Service Measure
http://www.servicemeasure.com/index.php/info/join_our_team


TNS
http://www.tnsglobal.com/uk/mystery-shopper

Tern
http://www.tern.co.uk/become-a-mystery-shopper
01939 235555 (Ext 205)

These contact details are up to date at the time that this blog is published and I'll endeavour to keep them up to date as I go. If you have any questions then please do not hesitate to contact me or the mystery shopping companies directly.


Contact details of active UK mystery shopping companies I-Q

Contact details of active UK mystery shopping companies

Below is a list of the active UK mystery shopping companies that I could find in a Google search in October 2015. This isn’t to say that this covers all active companies, or that the below companies will remain as active when you read this book.

There is no bias or recommendation intended here, as I’m just stating an alphabetic list of the companies I have found.  I haven’t used all of the below companies, nor would I suggest that you use them all. I think that it would be best to do some research and select one of two companies to start with. From there you will be able to grow into the role and find mystery shopping companies that suit your needs. If you want guidance then another Google search for mystery shopping forums will give you places that mystery shoppers exchange ideas and information.



I have added url’s to the shopper sign-up pages for the companies and a contact number where it was shown on their website. I’ve tried to keep additional notes to a minimum, but there are a couple of entries where I have added a note to clarify.


ITS Incognito
01295 880103

Market Checker
01782 481601

Mystery Customer Evaluations
0131 208 4433

The Mystery Dining Company
01225 470281

Performance in People
01983 568080

QDOS
http://apply.qdos4business.com/QDOSMysteryShopping/shoppers.nsf/InternalNavFrameset?OpenFrameSet&Frame=WorkspaceFrame&Src=%2FQDOSMysteryShopping%2Fshoppers.nsf%2Fshopperapp%3FOpenForm%26AutoFramed

These contact details are up to date at the time that this blog is published and I'll endeavour to keep them up to date as I go. If you have any questions then please do not hesitate to contact me or the mystery shopping companies directly.


Monday 19 October 2015

Contact details of active UK mystery shopping companies D-H

Contact details of active UK mystery shopping companies

Below is a list of the active UK mystery shopping companies that I could find in a Google search in October 2015. This isn’t to say that this covers all active companies, or that the below companies will remain as active when you read this book.

There is no bias or recommendation intended here, as I’m just stating an alphabetic list of the companies I have found.  I haven’t used all of the below companies, nor would I suggest that you use them all. I think that it would be best to do some research and select one of two companies to start with. From there you will be able to grow into the role and find mystery shopping companies that suit your needs. If you want guidance then another Google search for mystery shopping forums will give you places that mystery shoppers exchange ideas and information.

I have added url’s to the shopper sign-up pages for the companies and a contact number where it was shown on their website. I’ve tried to keep additional notes to a minimum, but there are a couple of entries where I have added a note to clarify.

Douglas Stafford
http://www.douglasstafford.com/careers.php
02392 830 011

eMystery Shopper
https://www.emysteryshopper.com/
01489 772920

ESA
https://www.esa-webms.co.uk/iwr.asp?project=ESAShopperApplications

Frontline Focus
http://www.focusedshopper.com/application.aspx?ReturnUrl=%2f

GapBuster
http://www.gapcentral.gapbuster.com/xec/Default.aspx?cp=CC000818_frontright

GFK
http://www.gfk.com/uk/solutions/mystery-shopping/become-a-mystery-shopper/Pages/become-a-mystery-shopper.aspx
0800 279 6979

Grass Roots
https://www.grassrootsmysteryshopping.com/msw_pnlExtAbout.aspx

Helion
https://evaluator.helionresearch.com/r/mse
+32 (0) 3 609 50 00 (based in Ireland)

These contact details are up to date at the time that this blog is published and I'll endeavour to keep them up to date as I go. If you have any questions then please do not hesitate to contact me or the mystery shopping companies directly.


Contact details of active UK mystery shopping companies A-C

Contact details of active UK mystery shopping companies

Below is a list of the active UK mystery shopping companies that I could find in a Google search in October 2015. This isn’t to say that this covers all active companies, or that the below companies will remain as active when you read this book.

There is no bias or recommendation intended here, as I’m just stating an alphabetic list of the companies I have found.  I haven’t used all of the below companies, nor would I suggest that you use them all. I think that it would be best to do some research and select one of two companies to start with. From there you will be able to grow into the role and find mystery shopping companies that suit your needs. If you want guidance then another Google search for mystery shopping forums will give you places that mystery shoppers exchange ideas and information.

I have added url’s to the shopper sign-up pages for the companies and a contact number where it was shown on their website. I’ve tried to keep additional notes to a minimum, but there are a couple of entries where I have added a note to clarify.

ABA-i

Amber Arch
01914922020

Bare International
02 03355 9265

Blue Apple
01933 316149

Business Blueprints
01273 684714

Catalyst
08450 263955

Coyle Hospitality Group

Customer Perspectives
01403 230650

These contact details are up to date at the time that this blog is published and I'll endeavour to keep them up to date as I go. If you have any questions then please do not hesitate to contact me or the mystery shopping companies directly.

Sunday 18 October 2015

Some reading for the budding mystery shopper

Some reading for the budding mystery shopper from various sources-

http://www.theguardian.com/money/2014/mar/11/secrets-mystery-shopper

http://www.mysteryshopforum.com/

http://www.ilovefreebiesuk.net/mysteryshopping.htm

http://www.wahm.com/forum/mystery-shopping-61/

http://www.paidtoshop.co.uk/forumdisplay.php?f=58



I think that it's always good to read as much as you can about mystery shopping, to converse with other mystery shoppers and to ask as many questions as you can. Being a mystery shopper can be a lonely cause, and having people to bounce off helps.

Try reading up, try discussing with others and improve what you do.

Looking into becoming a mystery shopper? Don't know where to start? Want hints and tips?

My Amazon Kindle book is available now-


See how mystery shopping companies payment schedules can affect your cash flow

Mystery shopping companies pay their clients (you and me) on different schedules. This can have a large effect in how long it takes you to get your money back from them. And this can effect how much you use certain mystery shopping companies or what times of the month you use them.



These are the payment schedules of some of the companies I use-

Company 1
Pays twice per month, on the 15th (for shops conducted on 16th to end of previous month) and on the last day if the month (for shops conducted 1st to 15th of that month.)

So the longest you could be waiting for a payment is just under a month - from 16th August until 15th September, for example.

Company 2
Pays at the end of one month for all shops conducted in the previous month.

So the longest you could be waiting is just under two months - from 1st March to 30th April, for example.

Company 3
Processes payments as the jobs are confirmed as completed and pays 10 working days after confirmation.

Company 4
Pays once a month, on the 15th and if you're assignment is confirmed as completed on the 14th or earlier, then you're paid.

So the longest you could be waiting for a payment is a month - from 15th October until 15th November, for example.

So you may think twice about using company 2 towards the start of the month. You may try to do as many jobs just before the 15th of every month for companies 1 and 4. These timelines do start to affect when and for who you shop for. Waiting two months for payment, especially when you first start out. Once you are continually mystery shopping over a longer period of time, the money flows in as often as it flows out and these things even out.

It's all part and parcel of the world of mystery shopping and another piece of the jigsaw. Pulling together all of the different elements of mystery shopping helps you to become a mystery shopper-


Friday 16 October 2015

See the planning that will make your mystery shopping more productive

I keep asking myself how come I think that there's no mystery shopping jobs available in my area at the moment.

When I actually look through the different websites there are over 100 available, but none really for into what I'm doing, where I'm going or that I think will make me enough money.



The trick to turning mystery shopping from something you do every now and again to a 3, 4 or 5 times a week activity is grouping the shops into areas and days. By going out to one town, one shopping mall or one area I can hit somewhere between 3 and 12 mystery shops and suddenly turn a tidy profit. Unless you live in a big city then this takes some planning. I tend to write down the days I'm available all day, or the places I'm going to already. Then, as I work my way through the mystery shopping websites I can make a note of what's available on those days in those places.

So I might have a list like this-

Weds 21st October
Breakfast outlet in town A
Clothing retailer in town B
Lunch in town A
Discount retailer in town A
Health and beauty retailer in town B
Bookmaker in town A
Supermarket in town B
DIY retailer just outside of town A

From this list of options, I'll probably go for town A and then book all of the jobs in this town, look through the shop notes a a start to prepare.

The other way I start to look at things is when a mystery shop assignment comes up that I really want to do. I have favourite mystery shops, or I see one that pays so well I don't feel I can let it pass. From there I book that job straight away so I don't run the risk of missing out on it. I then look at all the other available jobs on all the sites to see what will go with it - jobs in the same town or nearby.

And that's why I don't think that there's any available - I'm stuck between these scenarios on 3 consecutive mystery shopping days-

On Saturday 17th October I'm at a nearby city but there are no jobs available at all.

On Wednesday 21st October I'm available all day but there aren't more than one job in the same town or city.

On Thursday 22nd October I have one favourite mystery shop in a large local city that I booked a while ago, but I can't find any other shops to go with it.

I'll keep looking.

Interested in becoming a mystery shopper? Looking for some guidance?

My Amazon Kindle book is available now-


Thursday 15 October 2015

Looking to earn money in time for Christmas? Have you thought about Mystery Shopping?

I have been working on the different ways of promoting my book on mystery shopping. I recently produced the following promo video, available on You Tube to support the book and blog. It starts to explain the things that mystery shopping can do and how it can help you out. Take a look-






The video was made with help from an online free animated promo video-making company called www.RawShorts.com

I recommend them if you have a little bit of tech knowledge and need a free promo video.

If you don't have the skills of patience for this then try www.fiverr.com which is an online community of people that will produce all sorts of things for you for only $5.



If you are interested in Mystery Shopping and want a head start on getting free stuff in time for Christmas then take a look at my Amazon Kindle book-



Wednesday 14 October 2015

Looking to start mystery shopping in time for Christmas? Read on…

It was my eldest sons birthday yesterday and an occasion such as this (along all the other emotions) brings home what mystery shopping can do for you. As extra presents alongside what we had already bought him, we were able to add-

A £25 pair of trainers from a £30 mystery shop
A £15 jumper from a £14 mystery shop
A £18 polo short from a £13 mystery shop
A £12 pair of jeans from a £14 mystery shop
A £10 dressing gown and £1 pyjamas from a £14 mystery shop

So, the mathematicians among you will have already worked out that we added £81 of presents to his birthday and made a small profit of £5. I know that this figure doesn't include allowances for time, petrol and parking (on the above occasions there was no parking fees) but you can see the potential here.

With Christmas in the way, it's time to start again and look for stocking fillers to make the kids Christmas even better.

Like what you read? Looking to earn from mystery shopping in time for Christmas?

Friday 9 October 2015

See how to look a little deeper into the mystery shops you do

It's just a quick single shop visit today, and because of that it's going to be a short blog. It's actually a second visit to the same national pub chain that I visited earlier in the week (see here) and another free lunch (or dinner, depending in where you live - see here.)

But I'll use this opportunity to take a look at this mystery shop in more detail, as it's one I manage to do about once a fortnight.



I always try to look a little deeper into what the mystery shop company is trying to measure when I'm out conducting a shop. From some of the questions asked by the mystery shop company, I'll take a look at what we're attempting to discover. These questions have been edited to protect the anonymity of the mystery shop company and the client, but are similar in structure to the originals. This gives me the opportunity to explore the customer service measures behind the questions-


Were you acknowledged before you were served, whilst standing at the counter? Yes/No

Did you begin to receive service within 1 minute 30 seconds of being positioned at the counter? Yes/No

Obviously we are looking at a service here, but a particular kind of service. It's the all-encompassing service of someone behind the counter that is in control of their counter. The questions are designed to measure that the person behind the counter, who may be busy with a lunchtime rush, has a good idea of who is arriving in their view, that they have seen them, acknowledged them and will be ready to serve them. It's about making sure that the customer knows they've not been ignored and that they will be served as soon as possible. It creates a feeling of calmness at the counter as every customer knows the server has control.

Did you receive a check back during your meal?

If you are a regular mystery shopper then you will be aware of the term check back. A check back is where the member of staff returns to your table during your meal to see that everything is satisfactory. And the purpose of this is to see if the customer wants anything else. For example, the customer needs more gravy, has dropped their fork and needs a clean one, wants another drink or anything else. So this serves a double purpose - customer service (making sure the customer is okay) and sales (seeing if there is anything else that the customer wants to buy) and this double purpose is something that companies will want to see if their staff are carrying out. Hence the fact that it is included on pretty much every pub and restaurant food order mystery shop.

Like what you read? Want to become a mystery shopper?

My Amazon Kindle book on mystery shopping and how to become a mystery shopper is out now-




See why efficient searching for jobs helps the mystery shop process

I've been looking at all aspects of the process of mystery shopping and one area where I have worked hard on trying to be more efficient is the search for jobs. Each mystery shop company has a slightly different way of allowing you to see and choose the mystery shop assignments you can conduct for them.  I'll take you through my process this morning as I look through ten of the mystery shop companies I use-

Company 1 has an easy log-in and goes straight through to a map where you can draw your own search areas to make things easier for you to find the places that you are willing to travel to. Under the map is a list of those available jobs in your area, so you can search that way if you prefer.



This is my favourite mystery shopping company and I find most of my work with them. As I search today I see loads of bookmakers, quite a few drinks-only pubs and a lot of bakery mystery shops. None are really what I'm looking for given the time restraints I have this week, so I move on to the next company.

Company 2 used to have quite a wide selection of High Street names and the jobs were really interesting. Although the interest level hasn't dropped, the number of clients has. There are only really 2 clients available and, although both are good payers, both also don't have a many locations near to me.

The way of selecting jobs here is to go to each client in turn and then search your local area for available shops. It's nowhere near as functional as company 1, but with only 2 current clients to search it doesn't take long.

Company 3 lets you know by email whenever there is something available, but I always have a quick look at the website as well to make sure that I haven't missed anything. It's a little like company 1, where you set your own areas and the mystery shop company shows you what is available in those areas. You set up a postcode and it shows you everything within 10 miles of that postcode. As I expected, there's nothing here so I move on.

Company 4 is a company I still check, although I've not carried out an assignment for them in 20 months. They are very much focused on fast food companies and this just doesn't fit what I want to be shopping for. Again there is nothing there. As you progress with them you will need to pass accreditation for each client they serve to be able to shop that client. You then have a drop-down menu of areas and when you select an area it shows you what is available in that area.

Company 5 is another favourite, although their availability of jobs ranges from none to 30+ usually depending on what time of the month you go on their website. Today they have 17 fairly close to me but none that actually match what I'm looking for. The jobs have to either fit together (one visit to several locations close to each other) or be somewhere I'm already going to make me want to jump. A single mystery shop in a location that I have to drive to and potentially pay to park is unlikely to bring me a profit.

This company has a range of jobs from social media, retailers, concession stands and financial services - it's what makes it one of the best as you can often find something on there.

Companies 6-10 all use the same base system - it's a map with a list of available jobs underneath. You type in the postcode you want to search on and the radius you want and the system does the rest. You have to go to each mystery shop company individually but once you are on their site, the process is the same for all.

There's a range here from chemists, butchers, jewellers, clothing stores, charity shops, discount retailers, supermarkets, communication companies and more.

It's by having a set routine of the companies you will check and the frequency you will check them you will get the most out of mystery shopping. To have regular companies that you know will provide assignments that you can do and want to do will make your transition into a mystery shopper the more rewarding and will build confidence.


Like what you read? Want to become a mystery shopper?

Check out my book on the Amazon Kindle store-


Thursday 8 October 2015

Find out how a trip to a local shopping mall can be the start of low or no cost Christmas presents

It's a trip to the closest shopping mall to me today to conduct three mystery shops and make a little money (but probably not much today.) Alongside already going shopping here, the mystery shops were probably a secondary reason for coming out. I try to find mystery shops that are available when I'm already going out somewhere to try to break the day up, earn a little money and get a few things that I need or want. With Christmas on the way and two children to buy for as well as a large family, there's always a reason to mystery shop and there's always something useful that I can pick up.



The first shop is an international clothing retailer and a multi-part assignment. This involves browsing two particular sections and measuring the service, using the fitting rooms and then the speed and service at the till. It's interesting and shopping for clothes is something I'm quite comfortable with. The fact that you get to browse, talk about clothes, try clothes on and buy clothes at someone else's expense is appealing to most people and I'm no exception. I also really like mystery shops where you have to use the fitting room. It gives me a chance to check my notes, jot down anything that I want to remember and gather my thoughts. It's a natural break in proceedings that you wouldn't ordinarily get.

This shop is known for it's good service (though not usually at the tills, where the queues are invariably long) and today is no exception.

Fee = £2.75
Reimbursement = £15.00
Spend = £15.99
Profit/Loss = +£1.76

The second shop is a higher-end sandwich and coffee eat-in establishment. This mystery shop is designed to measure the product availability and till service times during the lunchtime trade. At least two of every sandwich available and how long it takes to get served at the till.

It's a simple shop for the experienced mystery shopper and a free lunch.

Fee = £4.75
Reimbursement = £5.50
Spend = £10.51
Profit/Loss = -£0.26

The final assignment today comes under the broad category of beauty, as classifying it any further will probably give away who the client is, and I'm not allowed to do that. This type of mystery shop challenges different skills in the people I am assessing as it's a simple enquiry about looking for a gift for someone and then it's up to the staff member to ask probing questions, make a recommendation and conclude the sale. The team member was very good in talking through the potential variables-
  • Budget
  • Who it's for
  • What they currently use
  • How old they are
  • What they like
  • Gender

This makes the recommendation more personal and gives me as a customer more confidence in the product recommended.

Fee = £2.75
Reimbursement = £10.00
Spend = £25.99
Profit/Loss = -£13.24

All in all it was a good days mystery shopping and Christmas presents are stating to accumulate.

TOTAL = -£11.74 + clothing and beauty items and lunch for 2

Like what you read? Want to be a mystery shopper?

Check out my book on the Amazon Kindle store-



See how my mystery shopping book came into existence

My Amazon Kindle book called The Secrets of Mystery Shopping : How to Become a Mystery Shopper was released yesterday. This is one of the books that I have published on areas of modern life that I have gained great experience in. I'm passionate about mystery shopping and I think that it's a good way to gain some money and free products whilst helping out companies with how their team reacts in certain situations.

The book was available to pre- order on Amazon but there was a little bit of a wrangle between me and them about the pre-order and edits to the book so the pre- order was cancelled and the book launched immediately.




When I uploaded the book file when setting up the book for ore-order, there was no mention of any issues in updating the content in the run up to launch. So when I went through the final edit of the book, checked and updated the contact details of all the mystery shop companies I was ready to upload the final file to the Amazon Kindle Direct Publishing site. When I got there, this book was greyed out and I couldn't access it to update. I contacted the help desk and was told that for the 3 days before the release, the book was unavailable to edit - I'd missed the deadline by about an hour! Although I didn't know I'd missed a deadline because there wasn't enough information there to tell me.

I was gutted - the choice was to wait until after it was released and then change the book file -meaning that any pre-orders would be unable to access the updated file. Or to withdraw the pre-order title, republish as a ready to buy book and have my customers read the full experience. This meant that I would lose the ability to set books up to pre-order for a year. I went for the second option as I couldn't see the value in having someone pay for what wasn't a full book.

So, here we are, it's published and I've set up a twitter account @mysteryshopper74 to help with the exposure.

It's available on the Amazon Kindle store now, so take a look and see what you think.


Wednesday 7 October 2015

See how a 2 hour quick mystery shop can be profitable

Yesterday was a quieter day on the mystery shop front, but a quick 3-shop trip out paid dividends, as well as only taking up less than 2 hours. Plus, although I visited 3 locations, all had free parking to ease the strain!

First stop was a local chemist or pharmacy store. I've carried this an similar for the same mystery shopping company (one of several I use) and I always find an element of the shop intriguing. There is always a question about the purchase being under-rung or the money not going in the till in my presence. It makes me think that there's something underhand going on in these locations. My imagination flies away and I think that I'm going somewhere that the staff will steal from me as soon as look at me! Obviously that's not the case, but I'm always looking behind the questions to see what the company is measuring and what they want to know about their teams.

This is a really simple shop, purchase and get  a description of the team member. Easily done and quite well paid for the amount of time and effort taken.

Fee = £7.00
Reimbursement = £3.50
Spend = £3.50
Profit/Loss = +£7.00



The second visit was to a branch of a nationally-recognised health and beauty chain to ask about cosmetics and make a purchase. I like these assignments where I am playing a role that I don't usually play and the chance to be a man buying cosmetics is too much of an opportunity to pass on. SO when I saw this appear in the jobs list of my favourite mystery shopping company, I couldn't let it go.

The mystery shop itself wasn't quite as interesting as the build-up and it was a straight-forward enquiry and purchase.

Fee = £4.75
Reimbursement = £5.00
Spend = £5.54
Profit/Loss = +£4.21

The final visit of the day was for lunch, at a national pub chain. This chain is a regular mystery shop for me, and I know the routine like the back of my hand-

  1. Order 2 drinks and a meal
  2. Take servers details
  3. Take details of the person who brings you your food
  4. Assess food and drink quality
  5. Check for any promotions
  6. Assess the toilets
It's a nice, easy, regular payday and it gets my wife and I a free lunch approximately once every week or so. This visit was no different to the regular ones - great food, great service, great mystery shop.

Fee = £3.25
Reimbursement = £9.75
Spend = £15.13
Profit/Loss = -£2.13

TOTAL = +£9.08 + toiletries and lunch for 2

Like what you read? Want to be a mystery shopper?

Check out my book on the Amazon Kindle store.

Tuesday 6 October 2015

Find out how I earned money with a shopping trip to a local coastal town

Yesterday brought about 4 mystery shops, all in the same town. It's a great way to pull all of these things together by having one trip, one lot of petrol and only one parking fee. I often try to find free parking but it's few and far between in big towns and cities.

The first visit was to a multinational supermarket chain and to check out availability of some of their ranges before making an enquiry with a colleague and making a purchase at the till. Browsing the store it became obvious that there weren't many staff in the location and it may take a while to find assistance. However, as I looked for the items I wanted to purchase, a team member passed me and I was able to ask their assistance.

There were no queues at the checkout and I managed to pass through quite quickly.

Fee = £2.50
Reimbursement = £5.00
Spend = £7.41
Profit/Loss = +£0.09



The second visit was to a discount store and the process was very straightforward. Make an enquiry on the shop floor, and a purchase at the checkout. The team member on the shop floor was very helpful and I feel sorry for him, as his service was excellent but he wasn't wearing a name badge so there were probably marked down for this. For a team member in a discount store to take the time to show you products elsewhere in the store and listen to your enquiry is rare, but this guy knew hi stuff.

Fee = £5.00
Reimbursement = £0.99
Spend = £4.01
Profit/Loss = +£1.98

The third visit was the final retail visit of the day and was to a national unisex clothing store. The remit for this store is always the same and I was required to visit the menswear department, which in this store was upstairs. This usually means that there is only one team member present in the upstairs and today was no exception. I was to make four enquiries and I like to make these with different team members to get a more overall view of the store rather than just one employee who may particularly good or particularly bad.  The team member was very good, but I feel most like a mystery shopper when asking the same team member several similar enquiries. I think it's when I'm most likely to me recognised as a mystery shopper.

Fee = £2.25
Reimbursement = £12.00
Spend = £12.00
Profit/Loss = +£2.25

The final visit of the day was for lunch (or dinner, depending on whereabouts in the UK you live - see here) It was to a chain pub, where the purpose of the mystery shop was to check service levels and whether the team were up-selling. The team were very good at discussing starters, larger size meals, sides and desserts so there was a huge tick in the up-selling box. And the service was definitely with a smile - three team members said "goodbye" as I left - how's that for a friendly team!

Fee = £2.75
Reimbursement = £12.74
Spend = £12.74
Profit/Loss = +£2.75

TOTAL = +£7.07 + groceries, clothing and lunch for 2

Like what you read? Want to be a mystery shopper?

Check out my book on the Amazon Kindle store-



Read why I've written this blog on mystery shopping

I've written this blog to give some sort of insight into the mystery shops I carry out and some of the experiences I have. I have been mystery shopping for years and I really enjoy it.

Mystery shopping is a fun way to make money and there are many interesting experiences to be had.

The mystery shops I've carried out have brought me to write a book on mystery shopping, as a guide to anyone who is starting out as a mystery shopper or looking to expand their mystery shopping experience.

You can find it on Amazon.